Studio Quality Video on a Shoe String

A professional video can cost tens of thousands of dollars, or more. Much more. But it doesn’t have to…

This is my latest video for my day job. My equipment and software setup costs were less than half of what you would spend going to a dedicated video production company, and that’s a one time expense.

Being that digital marketing is now mostly about video, and your best strategy is to pump out constant (relevant) video content, producing them yourself is the only real choice for a lot of small and midsized companies.

The right computer, software, camera, microphone, an iPad-based teleprompter, a few lights, and a green screen is all I used to make what looks like a full studio production. None of them are what you’d consider “pro” equipment.

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