It’s a bit of a conflict of interest when you get free stuff in exchange for making a video about it, but my loyalty is with the audience. Lately the focus on “influencer marketing” has turned to “micro-influencers,” like myself, which is why I get these gadgets in the mail. The problem is, as with things like the below video, and also with the company that sent me Amazon Echo Cases, they’re products that make little or no sense, and I have to point that out.
It’s like they sit around and think, “what can we make to enhance these successful products,” without really being honest with themselves about the actual value they add to the product.
To be fair, the above battery for the Echo Dot isn’t really a bad idea, but then they also make a “case” so that you can carry it around with you strapped to your backpack.
The only scenario where I see that happening would be a college setting where there is one single WiFi connection across the entire campus. Otherwise, it makes no sense at all.
One of the perks of having had a viral tech video with over a million views (which by today’s standard is not that spectacular, really) is that you make it onto lists of manufacturers to send you products to review. This means I occasionally get my hands on fun tech toys before they’re generally available. For example, this awesome little Alexa-powered clock:
A professional video can cost tens of thousands of dollars, or more. Much more. But it doesn’t have to…
This is my latest video for my day job. My equipment and software setup costs were less than half of what you would spend going to a dedicated video production company, and that’s a one time expense.
Being that digital marketing is now mostly about video, and your best strategy is to pump out constant (relevant) video content, producing them yourself is the only real choice for a lot of small and midsized companies.
The right computer, software, camera, microphone, an iPad-based teleprompter, a few lights, and a green screen is all I used to make what looks like a full studio production. None of them are what you’d consider “pro” equipment.
I always want to add an entertaining element to my videos, but was a bit challenged when it came to making a video about this speaker. The serendipitous solution was my cat, Peeps.
My weekend video project. Bet you’ll never look at an elevator the same way again.
My new favorite tech toy! This speaker by GGMM has so many features it rivals Batman’s utility belt.
Featured music by Shpongle. Featured streaming radio is SomaFM. Featured podcast is Nerdist.
FABRIQ of Canada was nice enough to send me a couple of their new little rechargeable WiFi/Bluetooth speakers featuring Amazon’s Alexa built in, which puts them in direct completion with Amazon’s own products. But these have a standout feature which actually boosts them above and beyond, and that’s the fact that they will link up with each other.
One thing I’ve discovered since putting this video together is that, at least on Mac systems, the groups of synced FABRIQ speakers show up as an option for sound output, somewhat like Apple Airplay speakers.
I am liking them so far!